{"product_id":"km-003327","title":"Huelga! [Drop title].","description":"\u003cp\u003e(n. p.): United Farm Workers, (n. d.). Later printing. 24-1\/2 x 18-1\/4 inches. Broadside. White stock printed in red and black. Minor creasing and wear; very faint stain to lower corner, mostly visible on verso. Very Good.\u003c\/p\u003e\u003cp\u003eThe quintessential poster from the United Farm Workers' Delano Grape Strike, SIGNED by UFW cofounder Dolores Huerta; Helen F[abela] Chávez, UFW activist and wife of Cesar Chávez; and Arturo S. Rodríguez, who succeeded Cesar Chávez as UFW president. This copy has a UFW union label bug, and is a presumed later printing.\u003c\/p\u003e\u003cp\u003eAndrew \"Andy\" Zermeño was the first artist hired by the UFW, and his first task was the job of redesigning its logo. Huelga! (\"Strike!\" in Spanish) was his first poster for the organization, and features the cartoon character Don Sotaco. \"Even though Don Sotaco is dressed in tattered pants with a hole in his shoe, the honorific title of 'Don' (esteemed; sir) and portrayal of the striker in motion with forceful facial expressions generate a sense of agency as well as urgency. 'I was trying to show the spirit of the workers...who were attacking the status quo,'  Zermeño recalled. 'And [that] they were eager to get in there, to do something for themselves.' Running with the unfurled UFW flag proclaiming the strike, Don Sotaco -- and by extension the UFW -- elicits action from farmworkers and their supporters. Based on its effectiveness with local farmworkers, the UFW distributed the poster as part of its strategy to reach a national audience, and it continues to be produced today\" (Printing the Revolution: The Rise and Impact of Chicano Graphics, 1965 to Now, p. 75).\u003c\/p\u003e","brand":"[Chicano \/ Labor \/ California]. Zermeño, Andrew (artist).","offers":[{"title":"Default Title","offer_id":45724399599685,"sku":"3327","price":1500.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0028\/6978\/8741\/files\/notavailable_24abea12-8cad-4a7d-a595-ab6e6144c37b.jpg?v=1789000172","url":"https:\/\/mitasbooks.com\/products\/km-003327","provider":"Kate Mitas, Bookseller","version":"1.0","type":"link"}