The Japan Advertiser Stylebook
[Japan / Editing]. Schuck, Hugh J. - Compiler.

The Japan Advertiser Stylebook

Regular price $225.00 $0.00

[Tokyo]: The Japan Advertiser Press, 1926. First edition. 9 x 6 inches. [2],54pp recto only + fold-out example page. Orange wrappers printed in black. Toning and light soiling to wrappers; tears to gutter of Index leaf where it has pulled free of the binding staples (the leaf is still firmly affixed to the inside cover). Very Good.

A style guide for The Japan Advertiser, an English-language daily newspaper founded in 1897 that in 1940 merged with The Japan Times, now the longest-running English newspaper in Japan. Written largely by foreign journalists, the Advertiser included news content as well as articles about Japanese culture for the benefit of foreigners.

As noted in the Preface: "In addition to the usual responsibilities of the press, The Japan Advertiser has a triple obligation: the fair interpretation of the East to the West and the West to the East, and the maintenance of a high standard of grammatical excellence for the benefit of those who use the paper as a text book for the study of English." The author also notes later that the paper's compositors were uniformly Japanese, and stresses the need for clean copy to ensure correct compositing.

In addition to traditional style guide sections on capitalization, abbreviations, punctuation, etc., topics discussed include the use of English rather than French spellings of Chinese names, Japan's imperial families, who receives precedence at official functions, Japan's political and labor parties, and more.

Not located in OCLC.


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