Fong - Fong Bakery - Ice Cream [Pastry Box]
San Francisco: Fong - Fong Bakery, (n. d.). Circa 1960. 19 x 8.5 x 18.5 cm. Thin brown cardboard box printed in green. Bumping and approx. 1" tear to front panel; only light wear, else. Very Good.
Scarce souvenir pastry box from Fong-Fong Bakery and Ice Cream Parlor, an institution in San Francisco's Chinatown. Founded in 1935, it became the first place in Chinatown to have its staff wear white soda fountain uniforms, and was one of the first to cater exclusively to young American-born San Franciscans of Chinese ancestry. As Johnny Kan, who ran the bakery and was himself a Chinatown institution, remembered, “On weekends, students from Berkeley and Stanford would come in droves. On Sunday morning, people waited in line to get in. And we really fractured those hawk-sawed old-timers with goodies Chinatown had never seen before — Napoleon pastries, wedding cakes, bon voyage baskets, nobody had ever seen a banana split made in Chinatown before, nobody ever saw a parfait decorated nicely. ... Ever since we opened, tourists in Chinatown would keep coming into Fong-Fong’s and after staring at the twenty-flavor ice cream listings, they’d say, ‘Cheeze, don’t yuh have any Chinese ice cream?’ That’s when I started to invent Lichee ice cream, Ginger ice cream, Chinese fruit ice cream, and finally we invented Chinese sundaes, which were unheard of before.“ (Wasabi Press)
Surviving ephemera from Fong Fong's is surprisingly scarce -- we find nothing separately catalogued in OCLC.