The Miller Committment. [Cover title].
The Miller Committment. [Cover title].
The Miller Committment. [Cover title].
[African American / Business].

The Miller Committment. [Cover title].

Regular price $125.00 $0.00

Milwaukee, Wisconsin: Miller Brewing Company, (n. d.), circa 1983. 28 x 30.5 cm. 26pp. Stapled red and white wrappers, color illustrations. Slight curl to fore-edge, else fine. Near Fine.

A slick promotional booklet showcasing Miller Brewing Company's ostensibly good relationship with its black workers and their communities: "As you read on, you'll learn about the Miller partnership with people. You'll learn how involved Miller is in the various black communities -- in business, banking, education, sports and fund raising. You'll learn about Miller's affirmative action goals. You'll learn about blacks who have achieved leadership positions within our company -- in our breweries and in our Milwaukee headquarters. We're proud of our partnership with the black community. That's why we've put together this publication -- to talk about that partnership and The Miller Commitment." Overviews of the many facets of this relationship follow, from business partnerships to educational opportunities and sporting events, with numerous quotes and photographs of the company's black employees.

Miller faced charges of racial discrimination in a 1979-82 lawsuit (E.E.O.C. v. Miller Brewing Co.), and in 1994 settled a class-action lawsuit for $2.7 million, in which 920 black workers at one brewery successfully argued that they'd been routinely harrassed because of their race by other employees and managers since 1979. It seems likely that racial bias and discriminatory practices were an ongoing problem at the company, and that this booklet, with its rosy portrait of the company's race-related policies, was meant to counter that narrative.

Not located in OCLC.


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