"I Bring You Health" in "Prima Tonic". [Advertising Placard]
Chicago: Prima Tonic Company, (n. d.). Circa 1919. Approximately 90 x 50 cm (35" x 20"). Large color die-cut advertising sign in the shape of a nurse carrying a bottle of Prima Tonic on a tray, affixed to thick backing board. Loss to illustration at nurse's chest, waist and shoe; soiling; chipping; scuffing. Damp-staining to backing board. Fair.
A WWI-era sign for the Chicago brewing company, whose invigorating "tonic" -- made of malt, hops and honey -- appears to have been little different from beer, and was sold at soda fountains. The product is touted in a 1920 ad as a "health-building beverage" that "should be taken regularly by the whole family -- from the youngest to the eldest -- every day of the year" (Chicago Tribune, Feb. 10, 1920).
Large advertising cut-outs from this period are uncommon, and Prima Tonic may have been relatively short-lived. OCLC locates no holdings of any separately catalogued material for the company; not in Atwater.