Golden Egg Recipe Book. The Cereal Meat. [Cover title].
[Cookery].

Golden Egg Recipe Book. The Cereal Meat. [Cover title].

Regular price $35.00 $0.00

Cleveland: The Cleveland Macaroni Company, (n. d.). Circa 1916. 6-3/4" x 4-7/8". Unpaginated, but 18 pp including inside covers. Stapled shaped booklet with punched hole and string tie to upper joint, in green, yellow and red pictorial wrappers. Modest wear to spine, with short tear to front wrapper at staple; staples oxidized.

Recipe booklet whose fore-edge is cut to resemble one side of an egg, for a macaroni brand that, in fact, contained no eggs. The company was fined $50 for mislabeling its merchandise in a March 1919 ruling by the Food and Drug Administration.

In addition to providing a number of recipes, the booklet makes the claim that Golden Egg macaroni is six times more nutritious than meat, based on calories -- hence its adoption of the tagline, "the cereal meat". It also makes a claim to greater cleanliness than other macaronis based on its drying process, in "hermetically sealed" machines.

Scarce. OCLC locates two holdings.


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